Shoestring TeleConferencing
23, February, 2004
If you are one of the tens of thousands of Australian businesses with staff or customers scattered around Australia or even the world you have a communication cost. Now in the last 12 months there seem to have arrived some really efficient ways to slash that cost and increase the communication effectiveness. We have all read of the exciting new "multi-media" world but last time we looked it was expensive, or unreliable and needed a staff of experts to make it happen
New light on how Advertising works (some of it)
10, March, 2004
When you commit to spend a great chunk of the annual budget on advertising there is always the concern as to whether it is worth it. For a few advertisers, in the direct response business, the effects are clearly see,.for most advertisers there is an ill defined link between advertising and the the sales results. It would be most helpful if there was a measure of just what role advertising is playing. Recent research in economics suggests a new way of understanding the link.
Hustle - The beginning of modern marketing
27, January, 2004
Modern marketing was born in the period 1900–1940, more particularly during the years 1910–25 when several practical and theoretical approaches to the subject came together. Many of the elements of marketing had of course been present in commerce for hundreds, even thousands of years, but it was during this relatively short period that marketing began to cohere as a single, more or less unified discipline