Innovation Review

Innovation is an essential part of all businesses. We see endless evidence of the old saying "innovate or die" not just in disappearing companies but in falling margins, market share, and declining market capitalisation. With innovation activity the objective is to win with new products and that is helped immeasurably by adopting a process of innovation reviews. At each review in the process, tough questions are asked to justify whether or not the project should proceed.

The high failure rate for new products is well known so reviews "weed out" the low survival criteria projects early on and concentrate the available funding on those that seem to be achieving their goals. The logic being that good pruning delivers good growth.

One of the advantages of having an experienced external group involved is that we set out and get agreement in advance to a clearly defined set of criteria. So when it comes to the decision to dump an under performing project we can recommend it be killed without damaging too many egos, or being accused of personal bias.



If this sounds like it would be useful to you, talk to our current contact person now - 
Mike Davidge - direct on 0408 504 939