Market Assessments

Robert Cooper, one of the gurus of innovation management is often quoted as saying that "a lack of market information remains the number one cause of product failure".  We can only agree. We have seen far too many well researched and carefully constructed products shrivel and die in the marketplace because customers preferred the alternatives.  Sometimes it's relative price, sometimes it's relative functionality and often as not it is the new team not understanding the dynamics of the market. The fact that existing market suppliers can and will cut prices, suddenly introduce superior or matching products, or conduct a vicious denigration campaign rarely has been part of the market assessment.

We do more than merely provide data on the market size and value for your new discovery, we look at the interaction dynamics, growth, competition, key players and other potential new entrants in its market. Our assessments cannot guarantee success but they can prevent depressingly high failure rates and support concentration on potential long term successes.

If this sounds like it would be useful to you, talk to our current contact person now - 
Mike Davidge - direct on 0408 504 939