Product innovation and Startups

This is the engine that can drive business results, now and for the long term. It can be the vital engine of growth, in a well organised company. Unfortunately decades of experience shows that many, many innovations fail to deliver on their early promise. Sometimes the innovation itself may lack the necessary attributes to succeed. But more often than not a dozen other factors conspire to stunt the development of a promising project, contributing to the high failure rate amongst new initiatives.

In new initiatives and startups, often the concentration in the early stages is  on the technical factors and market issues and business considerations just don't get the time the deserve. After all the core of innovation is the "new" idea.  But without those business and market inputs there may be no realisation of the commercial opportunity.  The Forward Focus Group as a group of skilled and experienced outsiders, can provide that key marketing and business input.

We make no charge for discussing the project at length with you and your associates; and we will not accept the project unless we sincerely feel we can make a worthwhile contribution.

Specifically some of what we do is

Innovation review	An independent go/no-go assessment of current projects
Market Assessments	Comprehensive assessment of the project customer potential and possible competitive interaction
Business Plans	Capturing and formalising the project concepts in an investor/ Senior management  format
Business Presentations	Developing a powerful effective communicatiion of the project concepts and its potential
Implementation and Rollout	Help to smooth the transition from R&D to market entry
Pioneer Selling	Managing the critical first stage of market introduction
Partnering	Helping to identify and find the right distribution partner