Marketing

Marketing is about maximising your opportunities in the marketplace. Since your marketplace (and your place in it) is different from everyone else’s, there are no 1-2-3 universal rules for success.  Your goal may be clear, and your markets on the whole may operate on well understood principles, but for you to succeed you need a unique strategy and program that fits you.

FFG has the skills, experience and vision to deliver programs that can deliver results this year (tactical programs) and programs that deliver year after year (strategic programs).  We confess to liking the latter more since while we are more than competent at fixing todays fires, we prefer to help develop long term profitability for our clients.

We work for clients who provide services and companies who sell products. We understand both.
So what can we do for you ?

First we are not an advertising agency or a promotional agency - you probably already have one
 - they do the creative work, the pictures and the excitement - what we do (and we do it best) is to think through the objectives of the promotion , the market in which it will work, and and have an accelerated method for assessing if it's working.  So specifically this is what we do

Market Planning	planning how to maximise your opportunities in a market
Promotional planning	how much to spend ?, how to evaluate it
Service & Product Identity Planning	how to stand out - be noticed, remembered and bought
New Products and upgrades	Is there an opportunity ? is it worthwhile ? evaluate and develop
Sales Force Effectiveness	increasing selling effectiveness -improving sales skills
E market Communication	maybe triple your customer contact and halve your costs
Digital Strategy	getting a cost effective roadmap for implementing e business
Web and Wireless Marketing	fitting the mobile phone into the marketing program
Corporate Communication Strategy	Identifying key Government, media, and capital market targets and developing a communication program
B2B sales presentation evaluation	Selling to large companies is different - we evaluate, enhance and upskill and you win more business

If this sounds like it would be useful to you, talk to our current contact person now - 
Mike Davidge - direct on 0408 504 939