Promotional planning

Planning how you communicate with customers, both current and potential covers the following two main approaches

1 Impersonal communications, e.g. advertising, point-of-sale displays, promotions, and public relations.

2 Personal (or direct person-to-person) communications, e.g. the face-to-face meeting between a salesman and his customer.

We have found that sales personnel sometimes encourage an unhelpful distinction between sales and advertising/marketing by depicting themselves as 'the sharp end'. After all, isn't there something slightly daring about dealing with real live customers as opposed to sitting in an office.  On the other hand advertising is often much more glamorous, if often horribly expensive.
Managing the balance between the two approaches and achieving an effective sales program can be very difficult

The Forward Focus Group with its broad experience can help in providing an unbiased view and assistance, help work out a practical plan, that delivers.

If this sounds like it would be useful to you, talk to our current contact person now - 
Mike Davidge - direct on 0408 504 939